Beginning early this year, certain search engine made some changes to their search ranking, in the hope of offering it’s search users better results, on official google blog it is estimated 11.8% search results will be affected by this update, say it another way, there are about 12% of google search results are considered low quality by google itself. The update was initiated more than a year ago, maybe that’s why some of my ranks dropped out of first 10 pages, the good thing is that those keywords promoted by content rich links are not affected, a few of these keywords ranked better than ever, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
So what exactly is linking campaign the old way? a lot of marketing companies did and are doing the plain link building, they will get links from any websites which accept adding links, the only updates on those websites are the new links, it’s safe to assume all of them are trash, the name of link spamming sites is justified. New google algorithm most likely will punish these link spammers, all the links on those websites will have the same fate.
Maybe a few examples will make it clear. When I got into online marketing long time ago, I started promote the keyword, connecting link, at that time almost every body was doing plain linking campaign, almost all the sites I got link from had too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. I would give credit where credit is due, this linking strategy worked, eventually the keyword could be found on first page, the party was over when google updated it’s algorithm. Here is another keyword, chain puller , we promoted this keyword with articles and blog posts, not too many plain links have been built, the rank for this keyword is making me real happy. So contextual link wins this time, what about future? It all boils down to content, when you create unique and quality content, your rank will improve over time, since search engines are another kind of readers. You may think there are already too many blogs out there, it’s not true, there will never be too many good blogs, take a look at this blog, kaiya eve pettiskirts , I didn’t put too much effort into it from start, but I never stopped posting, now it can even rank the highly competitive keywords. Now you can see, blog marketing with great content is the way to go. If you can build a group of your own blogs, such as load lock bar, then you will have a powerful weapon in your SEO arsenal.
Bottom line is that you should create great content, publish and share with people, in the mean time advertise your business with your content, your effort will reward you handsomely in the end. Whatever you do, you will need persistence and patience, long term strategy is required to improve anything of significance, be it your business or search rankings, keep doing what we have to do till the end of world. When publisinh articles, I prefer ezine, a new article will be indexed and cached in less than an hour, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, let look at some aticles or posts which are published and indexed, take cargo strap as an example, quality content, nice presentation, indexed by google, this article is a good example of article marketing.
We’re not finished yet, please remeber, we have hot social media now, no one can afford to not using them. The Twitter tools is a wordpress plugin, you can install it, get a twitter account and API keys, set up API credentials in your twitter tools option, then every new post on your blog will show up in your twitter page, it’s simple and elegant, no one should miss this tool out.